Emma Watson y la moda sostenible

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Estrenarse en el mundo del cine con tan solo nueve años y hacerlo con una serie de películas extremadamente exitosas (la mayoría de las ocho cintas de Harry Potter han roto récords en recaudación y le han entregado a Emma además de premios, reconocimiento y convertirse en un trampolín para su carrera, grandes sumas de dinero) y construir una carrera basada en valores filántropos y feministas, han hecho que Watson se convierta en uno de los íconos femeninos del milenio. Luego de haber sido nombrada embajadora de buena voluntad de la ONU Mujeres, se convirtió en la voz líder de He For She, un movimiento que lucha por la igualdad política, social y económica de los géneros, campaña que marcó su carrera y que la catalogó como una verdadera figura que lucha y busca la libertad, la equidad y la defensa de los derechos a capa y espada.

Y aunque el mundo de la actuación podría absorber la mayor cantidad de su tiempo y obligarla a dejar cosas tan importantes como sus luchas filantrópicas, Emma ha demostrado que lo puede hacer todo (incluso graduarse de Licenciatura en Literatura Inglesa de la Universidad de Brown en 2014). Su nueva aventura cinematografica la ha llevado a convertirse en una princesa de Disney, Bella (aunque antes ya le habían ofrecido el papel de Cenicienta y la actriz lo habría rechazado porque no se identificaba del todo con la personalidad de la princesa), y precisamente en la gira de medios de La Bella y la Bestia, Emma Watson ha seguido reivindicando su compromiso con el mundo e Instagram fue la plataforma escogida para contarle a todos de qué se trata.

@The_Press_Tour es el nuevo perfil de la británica en el que le cuenta al mundo sobre cada uno de los atuendos que ha utlizado para asistir a entrevistas, ruedas de prensa y estrenos en diferentes latitdes del mundo, pero más allá de ser una simple cuenta en la que se muestra un look, Watson demuestra su  interés en apoyar la moda sostenible, que no le hace daño al planeta. Y es que Emma ha decidido implementar una lista de condiciones que deben cumplir las marcas de las cuales se viste y en este perfil cuenta con detalle la procedencia de los materiales de sus prendas, los procesos de confección y de comercialización y cómo estos contribuyen a un mundo mejor. Entre las grandes marcas que han logrado pasar la prueba de fuego están Oscar de la Renta, Elie Saab, Stella McCartney, Louis Vuitton, Burberry y 3.1 Phillip Lim, sin embargo las marcas emergentes que demuestran confianza en sus procesos también han sido blanco de la filantropa. Una razón más para sumar al millón de razones por las que amamos a Emma Watson.



Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty
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Tonight was a special screening of @beautyandthebeast in London. The film was shown at the Odeon Leicester Square cinema to 1,600 people after a reception at the stunning Spencer House 🌹 Bespoke @emiliawickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead's London atelier, by an all-female team. Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Dress validated by @ecoage #ecoloves Skin prepped with @demamielskin Dewy Facial Mist, @tataharper Repairative Moisturiser and @decleoruk Aromessence Neroli Hydrating Oil Serum. De Mamiel mist is made from ingredients sourced and blended in the UK, in small batches to maintain the vitality of each natural ingredient. Tata Harper are verified by PETA that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. Decléor serum is a blend of naturally derived ingredients such as neroli and sandalwood and free from mineral oils and parabens. Foundation is @inikaorganic's BB Cream, which is certified organic, vegan and not tested on animals. Concealer is the @rmsbeauty "Un" Cover-Up made from organic coconut, jojoba and cacao oil and mineral colours. Cheeks are @iliabeauty A Fine Romance Multi-Stick which is gluten-free and then finished with Inika's Mineral Mattifying Powder, blended from silica, corn, tapioca and rice powders instead of talc, which face powders have traditionally been based on. Beauty brands verified by @contentbeauty
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Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty
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Foto: Vogue.es 

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